Email marketing is a promotion technique on the Internet by sending an email containing the promotion of products or services.
Although this method is considered to be old fashioned way but so far this method has always been considered as a powerful sales methods and the most successful.
Many companies have put into practice email marketing, but the results can vary.
Some companies are experiencing an increase in orders, but some others are not.
Why is this so?
The answer is because there is a difference in the use of ' touch ' email marketing. There is a big difference between email marketing works and doesn't.
Maybe you know how to create a site that is unique and modern and can be accessed using XHTML and CSS. You also know the criteria of a good site as well as how to make it.
However, the design of an email marketing has its own rules. You should consider some things in making design email marketing
1. Create an interesting headline.
In the subject of email marketing, write a title that could make the recipient rushed to open email marketing that you submit.
Never waste time your readers. The email inbox is a very very busy place. You will not be able to focus your attention here.
Each day, surely the owner email not only receive an email from you. Of course there are dozens of emails coming in one day it even email marketing from other companies.
Therefore, if you fail to make the title of the email is interesting, you just send an email which will never be read by the recipient.
So, look for the title of the email that is attractive, makes the recipient opens your email. hurry up Little things like this title, can be a major key to the success of your email marketing.
2. start from the most important thing.
Messages are the most important what will you tell them in your email marketing?
Write down the message in the email content articles you followed by less important things. Suppose you just promote new products, presented in detail the promotion at the beginning of a sentence in the content of your email marketing.
By putting this issue at the top, the reader would be easier to capture your message.
In email marketing, writing style to-the point is very important because not all readers have a lot of time to read the emails are boring.
Make email a short, clear and dense. Email marketing that is too long will make readers feel bored to read it.
3. Offer something of value and useful for readers, such as special offers, advice and tips by email marketing.
For example the following: If you are going to sell the car, offer some car care tips.
Or if you will be selling electronic products, offer special promo price via email marketing to visitors who have already signed up.
This will make the reader more interested with your email marketing.
4. at the end of your email, don't forget to invite readers to do what you would expect to be done by your readers which is the goal of your email marketing.
An example is in order for them to click on your link. Remember that the commands that you give is to perform certain actions, for example by writing "click here".
Things like this also serves to make email marketing more attractive and raises your curiosity.
5. make the unsubscribe menu is as simple as possible.
There is no point sending email marketing to people who are not interested. Email marketing can be sent more easily to someone who has email, but you have to do it more effectively.
It is also a material that you can learn now, what is the target market of your products.